Background: In the competitive holiday market, where families seek affordable yet high-quality gift options, PatPat sought to strengthen its reputation for stylish, budget-friendly apparel for all ages.

Process: I conceptualized a campaign around TikTok influencers' unique family dynamics, integrating PatPat products into their shared moments. Through creative transitions set to trending sounds, we showed how PatPat's matching outfits foster joy and unity.

Results: 

• 27.2M TikTok views (302.2k average views/TikTok)
• 19% increase in PatPat's TikTok following over 3 months