Landkind Influencer Black Friday Campaign
Background: Landkind partnered with NationX to raise awareness for the launch of LK-01 Pure Salidroside and position it as a holistic wellness supplement.
Process: I collaborated with wellness and self-improvement influencers to create Reels to show how they incorporate LK-01 into their daily routines. In addition to educating viewers on the benefits of salidroside, the influencers documented how the supplement impacted their overall well-being, resonating with our target audience of health enthusiasts and ambitious young professionals.
Results:
- 468.5k Reel views
- 7.1% average Instagram engagement rate