Background: Joy Ruckus Club aimed to spread awareness for its second festival and Sessions partnership by launching a targeted press release campaign. 

Process: In my press release draft, I emphasized Joy Ruckus Club's partnership with Sessions—co-founded by Pandora founder Tim Westergren—to improve our position as an emerging leader in the virtual concert space. While reaching out to media representatives, I targeted Asian American publications and entertainment outlets focusing on diversity and emerging artists.

Results: Joy Ruckus Club received features in major media outlets including BillBoard, The Boston Globe, and Forbes.