Background: After the success of its first festival, Joy Ruckus Club aimed to strengthen its thought leadership in the music industry by expanding its global reach and engaging a more diverse audience.

Process: I crafted an engaging subject line and opening that evoked excitement and curiosity about the enhancements in this iteration of the festival. By incorporating compelling details about the partnership with Sessions and the global reach of the festival, I ensured the copy communicated both the exclusivity and accessibility of the event. Finally, I provided clear calls-to-action and additional incentives like VIP packages to drive conversions, while maintaining a conversational and enthusiastic tone to resonate with our audience segment of Asian American college students.

Results: 

• 33% email open rate
• 5% CTR for RSVP button